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IW75 in 75 Mission

Ian Williams is celebrating a significant birthday this year – we are 75 years old! To mark the occasion the entire business is taking part in the IW75 in 75 Mission, with the aim of raising £75,000 for The Trussell Trust, a charity that provides emergency food and support to people locked into poverty.  

From 1st April, individuals from across the business will be gathering virtually to embark on our most ambitious fundraising event ever. The objective is for three teams from across the business to travel around the globe virtually clocking up the miles over 75 days by running, cycling, walking, swimming and fitness classes with all efforts logged on Strava, Fitbit, Apple Health and Garmin. It’s an ambitious project but one that we hope will be fun to do, emphasise Ian Williams’ commitment to wellbeing, bring out the competitive edge in people and ultimately, raise a lot of money to help end the need for the UK’s foodbanks.

What is More Than Homes?

The More Than Homes campaign, led by one of our customers Accent Housing and with backing from the National Housing Federation, Chartered Institute of Housing and the Northern Housing Consortium, is looking to raise £1million for The Trussell Trust.

The Trussell Trust supports a nationwide network of food banks, providing emergency food and support to people locked in poverty, but their overall aim is fundamental change: a UK without food banks. Food poverty is a long-term issue, but the pandemic has further exasperated the situation. The Trussell Trust recorded over 2.5 million food parcels were distributed through their network of food banks last year, highlighting many of us live on an economic knife-edge and it could happen to anyone.

Why are we doing this?

Last year, food banks in The Trussell Trust network gave out 2.5 million emergency food parcels to people in crisis. This highlights how so many of us live on an economic knife edge and it could happen to anyone. According to the Food Foundation 20% of children aged 8-17 across the country have reported some form of food insecurity since Christmas. Through #iw75mission we’re looking to raise £75,000 for this cause by cycling, running, walking, swimming and general fitness classes.

Click these images below to find out more about the work of The Trussell Trust.

Challenge News

Thank you to all our supply chain partners for supporting our mission